Sprout Market is an online organic shop that caters for healthy lifestyles. This project required a quick start up and within 3 months the online shop was up and running.
Background
Sprout Market is an online organic shop that caters for healthy lifestyles. This project required a quick start up and within 3 months the online shop was up and running.
Sprout Market utilised a membership model with a free 30 day trial period upon first checkout. They wanted an automated process to charge membership fees after the end of the trial period. Their website design required many third-party extensions for their unique marketing strategies. These strategies involved blogs, and referral programs.
Challenge
For automated membership fee processing after the 30 day free trial, the system had to collect and track customer data after first order. This consisted of high-end data management and backup.
Sprout Market utilised many third-party extensions which involved much debugging and compatibility testing.
Affiliate: allows members to refer friends for discounts
Unleashed: live stock control inventory
Zero: accounting extension
Mailchimp: automated email marketing extension
Yotpo: live review integration system
Shipit: delivery management system.
As Sprout Market was launching under tight deadlines, we worked closely with them during the initial phase. Although the project was predicted to be a 12 month job, Ekky successfully developed the website in 3 months.
Our Solution
Goals
Set up a fully-customised website within a few months.
Set up a membership model
Blogging integration
Many third-party extensions for stock control, advertisement, accounting, reviews and delivery
Approach
When Sprout Market approached us, they stressed the importance of having a live website within a few months. A fully customised website with many third-party extensions would usually take over 12 months to build.
Although we had limited time and resources, our determination pulled us through to successfully set up Sprout Market in 3 months.
Result
Our greatest obstacle while building the Sprout Market website was ensuring compatibility of third-party extensions with the front-end code of the design. This was difficult to do without compromising quality.
Sprout Market started taking orders 3 months after setup; and with over half a million dollars in sales in 6 months, became a million dollar company within their first year.
Current Work
As a rapidly growing business, they are constantly changing and refining their business plan and we are aiding them to achieve those new plans with a strong focus on reducing costs. These projects are still in planning stages and will shortly be available for their customers.
